Big Ticket Turkeys

The approach to the Holiday Season is over.  The season for giving both thanks and gifts is upon us.  If you don’t believe me, you’ve not gone shopping in the past three to four weeks.  To celebrate, people often make the choice to purchase a big ticket item for the family; a TV, a car, a surround sound system, a new computer, or any other consumer good that a family member believes embodies the spirit of the season.  What do we know about shopping for and buying these items?  First, I’ll present a little consumer search theory to be followed by some bullets to take with you to your shopping experience.

 

Assume you know that the good you are planning to buy costs either $1,000 or $1,500, depending on the store.  You know that half the stores charge $1,000 and the other half charge $1,500.  If this is true and you shop only one store, there is a 50% chance the price will be $1,000 and a 50% chance the price will be $1,500.  From a probability/price evaluation, your expected price from shopping one store would be $1,250 (=0.5*1000+0.5*1500).  What happens when you shop two, or more, stores?  If you shop two stores, the expected price falls to $1,250, as there is only a 25% chance that both stores will charge the higher price and a 75% chance that one, or both, of the two stores will charge the lower price.  The bottom line is clear, the more stores you shop, the lower the price you should expect to pay.  The following table displays the number of stores, the expected price, and the marginal savings from each successive store:

 

Number of Stores	Expected Price	Savings
1	$1,250.00	0
2	$1,125.00	$125.00
3	$1,062.50	$62.50
4	$1,031.25	$31.25
5	$1,015.63	$15.62
6	$1,007.81	$7.82
10	$1,000.49	$0.50

 

As can be seen, the greater the number of stores you plan to shop, the lower will be your expected price.  You must remember, however, that you will pay either $1,000 or $1,500; depending on the effectiveness of your search.  Also, note that the more stores you search, the lesser will be your expected savings from adding each successive store.  As economists, we believe that people, on average, will search until the marginal benefit from searching another store (savings column) equals the marginal cost of an additional search (travel, time, parking, and et cetera).  Clearly, if the costs are greater, you will search less – like shopping on Christmas Eve! – but if the costs are small or the savings gains large, you will shop more.

 

So, how do we decide what to buy and what tips can I offer you to think about and discuss with your family and friends:

 

·         Don’t use your credit card unless you plan to pay the balance off in full before interest charges accrue.

·         Determine what your needs are, select appropriate models/manufacturers and search on the internet to find typical prices.  (That is, determine the potential gains from search.)

·         Use Consumer Reports or CNET.com for quality and price comparisons.  When comparing store prices with internet prices do not forget about sales taxes, shipping costs, maintenance and repairs, and additional necessary equipment.

·         Set a budget.  Set a budget.  (It is worth repeating.)  Yet, do not buy the lowest priced item you find as it may not be the quality you wish to purchase.  Sometimes a few dollars more at purchase will result in a product that lasts much longer than the lower priced goods.  Here, the time you expect to own the good might be the determining factor.  (When I was in graduate school a rear window of a pickup truck on top of a cantaloupe crate served as my coffee table for several years.  When I moved, I left the window behind and carried my 12” LPs to their new home in Missouri in the cantaloupe crate.)

·         Do not be afraid to negotiate.  Sometimes you can do this, simply, by looking hesitant.  The fact is that, at some point, if you don’t ask them to dance, they will not dance with you.  If you don’t ask, the answer will certainly be “NO”.

·         Avoid extended warranties.  Yes, I know that you’ve heard people talk about how glad they were that they had a warranty.  Remember, however, that the ones who paid $200 for a warranty on a $1,000 TV, never brag about the $200 they wasted or how much better they slept, knowing they could have gotten their TV repaired, if they did not use the warranty.  Extended warranties are a huge profit center for merchandisers.  The price for the warranties and the probability of the warranty being used are on the side of the merchant.  It is like gambling and the odds favor the casino – every time!

·         Be skeptical of “no interest” or “no payments until ____” offers.  If you qualify and have the money to repay in full at the end of the grace period, they can be good.  Remember that the additional “credit” will affect your credit score.  Also, make sure you read the fine print and to always remember, If it is too good to be true, it is not true.

 

In closing, enjoy your Holidays and enjoy the process of giving.  Be thankful for what you have, as well as what you will receive.  We are blessed to have the opportunity to celebrate and show our thanks.  At the same time, remember that others may not be as lucky.  Extend a hand of friendship and fellowship to those that may benefit from your generosity.  This week, eighteen of my students took me to the local food bank to package food for the needy in our town and surrounding area.  That night, the manager told us that 9,400 households, of 53,094 households, in Boone County live from the food donated by our local Food Bank.  That is one out of six households in one of the more affluent counties in Missouri.

 

Truly, if you’ve food on your table and optimism in your heart, you have many reasons to give thanks.  If food on the table is the minimum for financial success, let us all hope that people can make the right choices and that more are able to share in our bounty.   Enjoy your giving of thanks!

 

Robert O. Weagley, Ph.D., CFP^(r)

Salus populi suprema lex esto. 

- Motto of the State of Missouri

 

Giving Freely or Freely Giving

It is the time of year that we begin to be increasingly asked for charitable donations.  From the friendly volunteers ringing bells for the Salvation Army to this year’s packet of “free” return address stickers with the accompanying request for a donation, we are often inundated with requests to share our income and wealth.  And share our income and wealth is what American do.  According to Giving USA 2009, Americans donated an estimated $307.65 billion in 2008.  Although the recession is credited with this 2% decline (current dollars) in giving over 2007, it still represents charitable giving of about $1,000 per person in the United States.

 

Having said that, two-thirds of public charities saw decreases in funding in 2008, compared to 2007; while 54% of human service agencies experienced an increase in demand for their services.  The result is that 60% of human service agencies are cutting expenses, through services or staff.  Unfortunately, those most likely to report a downturn in their funding are those serving children and youth and those working to provide families’ basic needs (food, shelter, clothing, etc.) with more than half (53%) reporting a funding shortfall.  (Giving USA is a publication of Giving USA Foundation^TM, researched by the Center on Philanthropy at Indiana University.)

 

How do you decide to whom to give and how much?  Is this an individual decision, a family decision, or one driven by self-interest or habit?  Do you check to see if the charity is a Better Business Bureau Accredited Business?  Do you even know where you give your money?

 

Over the past five-years, while I’ve been my father’s custodian, I was amazed at the phone calls and letters I received asking for his donation for the year. We know that some charities focus their efforts on the elderly, while others focus solely on their members, as do churches. Yet, we need to budget charitable giving like any other expenditure.  While some households make an annual gift to United Way, allowing their local board to make allocation decisions, others find themselves sending a token check to every solicitation that contains their favorite or most dreaded word, such as “Veteran”, “Cancer”, “Ducks”, “Disabled”, “Nature”, “Children”, “Refugee”, or whatever.  My guess is that those in the latter category have little idea about how much they give and how the money is being spent.  This conclusion is even more likely to be true, if they don’t itemize deductions on their taxes – which is likely if they don’t have a mortgage on their residence.

 

Several years ago, I did a presentation on “Living Better on Less” in a farming community that had been hard hit by, then, low commodity prices.  In the question period, a dapper, older gentleman stood up and said, “I’m doing better than most of the people in this room.  Each time I received a paycheck, I, first, gave some money to God and then I gave some money to me.  I saved it.  Now, when the chips are down, I’m doing alright.”  Since then, his advice has echoed in most every lecture I’ve given on budgeting.  While I do not care if God is first on your list, I do care that you are no lower than second on your list.  (It is, however, your list.)  In order to make this happen, you must include charitable giving as a budget category and make some hard decisions.  Today, with solicitations increasing to address the shortages in budgets, this need for you to act on behalf of your budget is even greater.

 

Given that we live in a free country, I’m not going to tell you where to give your money.  I can, however, tell you where others give their money.  If we take total charitable giving and divide it into each recipient category’s share of total charitable giving, it looks like the following.  I’ve included the dollars given in charitable giving to each category of recipient, the percentage of total charitable giving to that category, and the percentage change in charitable giving to that recipient between 2007 and 2008.

 

Category	$ Charitable Giving	% Total Charitable Giving	% Change 2007 to 2008
Religion	$106.89 billion	35%	+5.5%
Education	$40.94 billion	13%	-5.5%
Foundations	$32.65 billion	11%	-19.2%
Health	$21.64 billion	7%	-6.5%
Public-Society Benefit	$23.88 billion	8%	+5.4%
Arts/Culture/Humanities	$12.79 billion	4%	-6.4%
International Affairs	$13.30 billion	4%	+0.6%
Environment/Animal	$6.58 billion	2%	-5.5%
Other	$48.98 billion	16%	na

 

In the above table, for a recessionary year with declines in overall income, charitable giving increased in some categories, while it decreased in others.  (Real median household income in the United States fell 3.6 percent between 2007 and 2008, from $52,163 to $50,303.  – U.S. Census Bureau) The “expenditures” (charitable giving is an expenditure) that increase when income increases are called normal goods. When expenditures increase when income declines, the good is called an inferior good.  When expenditures increase by a greater percentage than income increases, the good is called a luxury good. (I am not claiming that any category is superior to any other, I am merely pointing out the facts and teaching some language of economics.  Those that have increased would be in the category of inferior goods; those that have decreased by less than the rate of income decrease are normal goods; while giving to a foundation was a luxury good expenditure.  It is also the case that some of these categories are deeply bound by habit, tradition, or group membership that precludes any changes in level of giving. )  Research, also, indicates that those with the highest incomes give a lower percentage of their total income to charities, than do those with the lowest incomes.

 

While this Tip did little to help you with your finances, it might help you make some decisions.  In exchange, these decisions could make you happier with your finances and have more money for items you need and, perhaps, want.  If they do, we reach our goal of you reaching financial success – as you define it.  Regardless, I am not suggesting you stop giving.  I am suggesting you make decisions to ensure that your dollars express your values, in support of your goals for our “grants economy”.  (The phrase “grants economy” was first used by economist Kenneth Boulding (1910-1993).)

 

Robert O. Weagley, Ph.D., CFP^(r)

Chair

Personal Financial Planning

241 Stanley Hall

University of Missouri

Columbia, MO  65211

 

Salus populi suprema lex esto. 

- Motto of the State of Missouri